Course Description

The course content and subtitles are in Bahasa Indonesia.


Ringkasan / Synopsis:

Program ini dirancang untuk membekali peserta dengan pemahaman strategis tentang pengembangan bisnis, yang mencakup konsep fundamental, strategi pemasaran, manajemen hubungan klien, serta analisis pasar & pesaing. Peserta akan memperoleh keterampilan yang diperlukan untuk menjalankan peran Pengembangan Bisnis (Business Development/BD) secara efektif, termasuk mengidentifikasi peluang pasar, membangun strategi pertumbuhan, dan memastikan keberlanjutan bisnis dalam konteks global.


Melalui program ini, peserta akan belajar mengoptimalkan proses pengembangan bisnis menggunakan pendekatan berbasis data dan analisis pasar. Mereka juga akan mengeksplorasi tantangan dan keunggulan dalam manajemen hubungan klien serta menemukan cara mendorong kesuksesan bisnis melalui strategi yang terarah. Dengan wawasan yang lebih mendalam tentang tren industri dan kebutuhan pelanggan, peserta akan mampu mengembangkan strategi pengembangan bisnis yang disesuaikan dengan kebutuhan pasar.


Translated Synopsis:

This course provides participants with strategic insights into business development, covering marketing, client management, and market analysis. It equips learners with practical skills to identify opportunities, build growth strategies, and drive sustainable success using data-driven approaches aligned with industry trends and customer needs.



Ditujukan Untuk / Intended For:

  • Profesional Keuangan (yang terlibat dalam pengembangan bisnis) / Finance Professionals (involved in business development)
  • C-suite & Direktur / C-suite & Directors
  • Pemilik Bisnis / Business Owners

 

Pemetaan Kompetensi / Competency Mapping: 

  • CPE Category "Others" = 1.0 CPE Hour 
Instructor Image

Nurwiyanti Umi

National Marketing Manager, PT. Dempo Sentosa

Nurwiyanti is an accomplished sales and business development leader with over 8 years of extensive experience in driving growth, building strategic partnerships, and leading high-performing sales teams across the edutech and fintech sectors. She has held senior roles at prominent startups including Cakap, Pintek, CoLearn, and Quipper, with a consistent track record of exceeding targets, designing scalable strategies, and empowering business development professionals.Currently serving as the National Marketing Manager at PT. Dempo Sentosa, she brings a wealth of practical knowledge in B2B and B2C business development, especially within the education industry. Her leadership experience includes managing and mentoring teams of up to 25 people, conducting performance coaching, and leading national sales campaigns and government collaborations.As a multiple-time award recipient of Top Supervisor at Quipper (2017–2018) and Best Performance at Tata Skola (2021–2022), Nurwiyanti is recognized not only for her individual performance but also her ability to uplift and grow others through training, motivation, and systemized development programs. She is known for her hands-on approach, combining proven frameworks with live scenarios and role plays to ensure practical learning. She brings both strategic vision and frontline sales wisdom, making her sessions highly relevant, inspiring, and actionable.

1 CPE Hour

Lesson(s)

12

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