Course Description

Synopsis:

This course aims to equip participants with a comprehensive understanding of short selling and its potential impact on companies, particularly in the context of targeted short seller attacks. 

You will begin by exploring the fundamentals of short selling:

• What exactly is a short sale and how does it work?
• Who are the players behind these moves, and why do they target specific companies?

The course then delves into the nature of short seller attacks, examining their underlying motivations, market implications, and the potential consequences for targeted companies. Case studies such as Luckin Coffee and JOYY Inc. will illustrate common short seller tactics, missed warning signs and how different responses shape outcomes.

By the end of the course, you will be able to: 

• Explain the mechanics and underlying rationale of short selling 
• Identify early warning signs of a potential short seller attack
• Develop proactive communication strategies to effectively engage stakeholders and the public
• Deploy communication strategies into an action plan to conduct a crisis remediation

Intended For:

• Audit Professionals / PAIP
• Finance Professionals / PAIB
• C-suite & Directors
• Business Owners

Competency Mapping: 

• CPE Category "Others" = 0.5 CPE Hour