Course Description

Synopsis:

Finance is often seen as technical, complex, or even intimidating. But what if it could be clear, engaging, and yes — even fun?

Based on Professor James Leong’s book, Once Upon a Balance Sheet: How to Make Better Decisions, Drive Growth and Increase Profits, this session introduces participants to one of the most overlooked levers of sustainable growth: financial learning.

Drawing on his corporate experience across Big Four firm and Fortune 500 company, and his innovative Financial Storyverse® pedagogy, James makes finance relatable, practical, and directly connected to business impact.

Participants will be guided to:

  • Identify the three outcomes that define a transformative financial advantage.
  • Discover the three levers that drive performance, resilience and ownership.
  • Experience how the Financial Storyverse® pedagogy brings numbers to life and makes finance not only accessible, but surprisingly enjoyable.

By the end of the session, participants will see how financial learning can shift from information to transformation, equipping leaders and teams to move beyond the numbers, make better decisions, and build sustainable business success.


Intended For:

  • Finance Professionals / PAIB
  • C-suite & Directors
  • Business Owners

 

Competency Mapping: 

  • CPE Category "Others" = 0.5 CPE Hour

Instructor Image

Professor James C Foo Leong

Very few can make finance fun or exciting, but James does. A Fellow Chartered Accountant, Adjunct Associate Professor at NUS, and creator of the groundbreaking Financial Storyverse®, he has built a breakthrough learning ecosystem that transforms finance into stories that are clear, engaging, and unforgettable. He also holds registered trademarks for several original finance education tools and concepts, including Financial Storyverse®, Count Jargon®, and Accounting in a Box®. With Big 4 credentials and experience as Regional Head of Finance for a Fortune 500 company, James now dedicates his expertise to corporate training and education. He has trained leaders and professionals throughout Asia, Europe, and the Middle East. His work has been featured by ISCA in a special Teachers’ Day tribute and he was honoured as one of Singapore’s 60 most celebrated trainers and speakers in the SG60 celebrations. James is also a Certified Speaking Professional (CSP), the highest earned designation in the global speaking industry, awarded to those who demonstrate sustained excellence and client impact. Known for his enthusiasm in imparting learning and his unique sense of humour shaped by how he sees numbers, James brings a fresh and relatable voice to finance education. He is the author of Once Upon a Balance Sheet.

Course Rating

Speaker's Rating

0.5 CPE Hour

Lesson(s)

2

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