Course Description

Synopsis:

This module reveals how professionals and SME business owners can use LinkedIn as their most powerful B2B digital marketing tool, not just a resume platform, but a live engine for brand awareness, client trust, and pipeline generation.

Drawing on real experience as a LinkedIn Top 2% Creator in Singapore, the speaker shares exactly how the LinkedIn algorithm works in previous year(s), what content consistently performs and what gets buried, and how to build a personal brand that opens doors without a single paid advertisement. Participants will learn how to craft a compelling LinkedIn profile that positions them as a trusted expert, how to develop a simple, consistent content rhythm that grows an audience over time, and how to move from passive connection requests to genuine B2B relationships and inbound enquiries.

This module is packed with practical, actionable tips drawn from lived experience, not theory.

Intended For:

Audit Professionals / PAIP
Finance Professionals / PAIB
C-Suite & Directors
Business Owners

Competency Mapping:

CPE Category "Others" = 1.0 CPE Hour

Why LinkedIn Matters
Building a Strong LinkedIn Presence
Creating Content That Gets Seen
Designing a High-Impact LinkedIn Profile
Turning Visibility into Opportunities

Halid Bin Ayob

Halid Bin Ayob is an accomplished business development professional with over 19 years of experience in the print and document management industry, specializing in DocuWare solutions and digital transformation consulting across Southeast Asia. Based in Singapore, he empowers enterprises by implementing business process automation, workflow optimization, and AI-assisted tools to streamline operations for finance and accounts professionals in competitive markets. Halid holds the ACTA (Advanced Certificate in Training and Assessment) certification, enabling him to design and deliver impactful training sessions, workshops, and eLearning modules that foster professional growth. Passionate about exploring AI tools, he actively integrates innovative platforms like IdeaMap.ai for mind-mapping, Napkin.ai for diagramming and visualization, Canva AI for dynamic presentations, and legacy PowerPoint features to enhance productivity, critical thinking, and visual storytelling. His expertise extends to LinkedIn content marketing, lead generation strategies, regional market expansion, and speaking at conferences for C-suite executives. With a technical service background spanning 7 years, Halid bridges traditional systems with cutting-edge AI, helping professionals overcome challenges in data analysis, reporting, and decision-making. Beyond his career, he enjoys archery, family travel, and mentoring on AI-driven sales processes, continually advancing his skills in prompt engineering and content optimization to drive innovation in Singapore's business landscape.

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