Synopsis:
Technical expertise may get you through the door, but it’s your ability to influence, communicate, and build trust that makes you stand out. This course guides you through a practical framework to elevate your professional presence so clients and stakeholders see you as a valued advisor, not just a technical specialist. Through clear strategies and real-world insights, you’ll learn how to position your expertise, build a compelling professional profile, craft messages that resonate, and present with confidence to drive meaningful impact.
What you’ll learn:
The Positioning Blueprint & Psychology of Selling Services
Understand how clients perceive value, apply a proven positioning framework, and communicate your expertise in a way that attracts ideal opportunities.
Building Your Profile & Crafting a Message That Stands Out
Learn how to strengthen your visibility, articulate your strengths clearly, and create messages that are memorable and relevant to the people you serve.
The second part of the course, Expert to Trusted Advisor: Influential Presentation Skills will focus on presenting with authority and influencing stakeholders.
Intended For:
Competency Mapping: