Course Description

Synopsis:

Gain a clear understanding of greenwashing and its impact on the credibility of sustainability reporting.

This module explores how misleading environmental claims can affect financial decision-making and stakeholder trust. Learn the vital role accountants and finance professionals play in ensuring transparent, accurate sustainability communications.

CPE hours will not be awarded for this short course. 


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Greenwashing Unmasked: Accounting for Sustainable Transparency

Instructor Image

Holly Naylor

Holly Naylor is a consultant sustainability officer with Relo Network Asia. With a diverse career in the corporate world spanning over 15 years, Holly’s previous roles include working in regulatory affairs at GlaxoSmithKline and listed derivatives accounting at Goldman Sachs. Motivated by driving positive change, Holly has successfully pivoted to sustainability through training and hands-on experience. From her regulatory and finance background, Holly has developed a deep interest in ESG standards and metrics. In 2023, Holly founded Inspire and Create, a consultancy that helps businesses with communication for their sustainability efforts. Holly passionately advocates for cutting through greenwashing to improve transparency through the sustainability communication training workshops she delivers. Holly is a writer, speaker and trainer who leverages her work experience in the evolving world of sustainability. Her aim is to use the power of words to help businesses meet their goals of improved environmental sustainability and social equity.Holly holds a BA in Japanese Studies, an MSc in Organizational Behaviour and a Postgraduate Diploma in Accounting from the London School of Economics. Holly continually strives to improve her knowledge of sustainability and has completed the GRI course, the Cambridge University Sustainability Management Course and others. She is a founding member of the ESG Committee of the Asia Talent Mobility Alliance, a moderator of the Conscious Marketing Movement and an active member of the Matcha Initiative. Holly has also partnered with CSR consultancy, Our Goals to build preschools in Indonesia using recycled plastic blocks. 

Lesson(s)

1

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