Course Description

Synopsis:

This module will explore the interplay between accounting, sustainability communication, and greenwashing, a phenomenon where companies make misleading or false claims about their environmental performance. The module will examine how financial reporting practices can help combat greenwashing and discuss the potential conflicts between short-term objectives and long-term sustainability goals. Through real-world examples, participants will learn to identify instances of greenwashing and understand the important role of accounting in promoting transparent and reliable sustainability evidence concerning various stakeholder groups.

Participants will also gain insights into the evolving landscape of sustainability reporting frameworks, such as the Global Reporting Initiative (GRI) and IFRS Sustainability Disclosure Taxonomy, evolving legislation, and their impact on curbing greenwashing practices. The module will also explore internal stakeholder communication and the role of accountants in sustainability practices and data gathering behind the evidence that companies need to combat greenwashing. By the end of the module, participants will have developed a critical understanding of accounting and its connection with greenwashing so they are better equipped on how to approach authentic sustainability commitments in their professional roles.

 

Intended For:

  • Audit Professionals / PAIP
  • Finance Professionals/ PAIB
  • C-suite & Directors
  • Business Owners 

 

Competency Mapping: 

  • CPE Category "Others" = 1.0 CPE Hour
Instructor Image

Holly Naylor

Holly Naylor is a consultant sustainability officer with Relo Network Asia. With a diverse career in the corporate world spanning over 15 years, Holly’s previous roles include working in regulatory affairs at GlaxoSmithKline and listed derivatives accounting at Goldman Sachs. Motivated by driving positive change, Holly has successfully pivoted to sustainability through training and hands-on experience. From her regulatory and finance background, Holly has developed a deep interest in ESG standards and metrics. In 2023, Holly founded Inspire and Create, a consultancy that helps businesses with communication for their sustainability efforts. Holly passionately advocates for cutting through greenwashing to improve transparency through the sustainability communication training workshops she delivers. Holly is a writer, speaker and trainer who leverages her work experience in the evolving world of sustainability. Her aim is to use the power of words to help businesses meet their goals of improved environmental sustainability and social equity.Holly holds a BA in Japanese Studies, an MSc in Organizational Behaviour and a Postgraduate Diploma in Accounting from the London School of Economics. Holly continually strives to improve her knowledge of sustainability and has completed the GRI course, the Cambridge University Sustainability Management Course and others. She is a founding member of the ESG Committee of the Asia Talent Mobility Alliance, a moderator of the Conscious Marketing Movement and an active member of the Matcha Initiative. Holly has also partnered with CSR consultancy, Our Goals to build preschools in Indonesia using recycled plastic blocks. 

1 CPE Hour

Lesson(s)

4

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