Course Description

Synopsis:

The VUCA world is characterised by volatility, uncertainty, complexity, and ambiguity. It has changed the way businesses formulate their strategy. Companies must have a balanced mix of data analysis and managerial experience for effective strategy making. Strategic Analysis is a process of studying internal and external factors that affect a business's growth and help to improve decision-making, enhance competitiveness, increase adaptability, and improve stakeholder relations. This course will introduce several tools and techniques for Strategic Analysis, such as SWOT analysis, Porter's Five Forces, and Benchmarking. By using them, businesses can make informed decisions and respond to opportunities and challenges.

Learning Objectives:

• Understanding the impact of the VUCA world on business strategy
• Understanding how SWOT Analysis is used to develop strategies that capitalise on strengths and opportunities while minimising weaknesses and threats
• Understanding how a business can apply the TOWS matrix to use its strengths and weaknesses to respond to opportunities and threats in the environment
• Understand the concept and application of PESTLE analysis in analysing external factors that impact a business and making informed strategic decisions
• Understand and apply Porter's Five Forces framework to analyse the competitive forces in an industry and develop strategies to address the relevant forces
• Understand the 3C's Model as a strategic analysis tool to assess the impact of Customers, Company, and Competitors on a business's success and make informed decisions about strategy and operations
• Understand the different methods a business can conduct market research to gain a deeper understanding of their customers, markets, and competitors, and use that information to inform their marketing and business decisions
• Understand how using Industry Analysis allows a business to gain a deeper understanding of the industry, identify opportunities and threats, and make informed strategic decisions about market entry, product development, and resource allocation
• Understand the process and benefits of benchmarking as a strategic business analysis technique to compare an organisation's performance to competitors or industry best practices, identify areas for improvement, and develop plans to enhance competitiveness
• Understand the different data techniques for Strategic Analysis of Business to make informed decisions and improve business performance

Intended For:

• Audit Professionals / PAIP 
• Finance Professionals / PAIB 
• Public Sector Finance
• C-suite & Directors
• Business Owners

Competency Mapping: 

• CPE Category "Others" = 1 CPE Hour